So that's why I write songs... (Thank you, Robert Scoble!)
(NOTE: TO WATCH THE VIDEO AND ACTUALLY BE ABLE TO SEE, MOUSE OVER IT AND CLICK ON THE TOP TO GO TO YOUTUBE OR CLICK ON THE LINK BELOW TO GO TO SCOBLE'S BLOG.)
Recently, I was told that a company for which I write advertising wanted a "purpose driven brand". As is my wont, I scoffed. Then I read the brief and scoffed harder. I asked around the agency, "What the hell is a purpose-driven brand?" No one could answer me very well.
Now, I confess, I can be pretty dense. I'm also very, very cynical toward all-things advertising/marketing, so to this day, I'm still pretty positive that the Great Powers at the agency who wrote the brief and the Great Powers at the client who approved it still don't really know what they mean by "purpose driven" or how to put the notion into practice. But after watching the above video, which I found on Robert Scoble's blog, I now "get" and agree with the concept.
Most important, the video puts into words and pictures why I work so hard on my songs. I'm not after money (though it would be nice!). I'm after a sense of purpose. When I write an ad, I always try my very hardest to make it great and completely torture myself over every little detail. However, on completion of an ad I'm always a touch ashamed, because I don't think I'm doing anything the world really wants or needs. But a song, well, to me, it's the greatest contribution I can make to the universe.